Professional Corporate Photographer in Delhi, India (कॉर्पोरेट फोटोग्राफर, दिल्ली, इंडिया)

Why Corporate Photography (कॉर्पोरेट फोटोग्राफी) is Important For Your Business?

In today’s media obsessed world image is vastly important. Just how a product, business or organisation looks is as almost important as what they have to offer. You and your business may offer a top class service, but that will count for nothing if the image you portray does not exemplify the quality you provide. That modern day fact cannot be over-emphasised and that is why corporate photography is so important for your business.

That value of corporate photography to your enterprise is manifold. Well taken photos will enhance your business’ PR. They say a picture paints a thousand words and photographs will give the public – your potential customers – a quick and easily identifiable snapshot of your organisation.

The images you have created for you can not only be used for promotional material but also for press releases that can be sent to newspapers, both local and national as well as specialist magazines. These materials, if adorned with relevant photos, are much more likely to catch the eye of news and business editors and stand a much better chance of being published. And do not forget to request that a professional head shot is taken if case you, or one of your fellow directors or managers are asked for an interview to follow up the press release.

Corporate photographs are not only important for promoting your business in the media. Fliers and hand outs, if given out in the high street, at events and exhibitions, or hand delivered to homes, are much more likely to be read and not put in the waste bin if beautifully taken and relevant pictures adorn them. Many businesses now advertise themselves on their own specially designed websites. These always impress and attract more interest if they contain a lot of photographs.

Most businesses have to operate on a tight budget, but there should be no reason why a set of corporate photographs should be overly expensive. It will pay to shop around for a competent photographer whose prices are affordable. So long as what you pay is not extortionate and does not stretch your budget to breaking point, then what you spend will be more than reimbursed with increased customers and sales. In short, corporate photography is important for your business because it will give it a more professional image, draw attention and raise your profile.

Why you need best corporate headshots photography (कॉर्पोरेट हेडशॉट्स फोटोग्राफी)?

Corporate headshots photography are important, but look around the web and in brochures and you’ll see the same boring pose: A three-quarter view of the person from about chest-level with a solid backdrop (usually gray or blue). Nothing says stiff, boring, and uncreative more than this kind of shot. While some will argue that the culture of certain kinds of companies, such as law firms, will require this more traditional image, it’s still possible to incorporate the traditional with the more modern. Consider using more natural poses instead of it always being the same for every single person. And if your company isn’t traditional, a more modern and creative look may be perfect. That might include, relaxed in-office settings, unique angles, or even a shot of an employee at work. The thing to remember for headshots is to keep it appropriate for the type of company and to make sure that the image is going to create a good first impression on your customers.

Best corporate group photography in delhi

Corporate group photos are common in corporate photography and a really great way to show off who you are as a whole. Unless your company has a specific dress code, having employees dress alike is silly and perpetuates the idea of conformity rather than the uniqueness a lot of companies are going for. Another way to show off your company’s personality and culture is to use non-traditional locations for the photo. Instead of standing underneath your office signage, how about a shot of the team at a sporting event or in that really awesome break area with the ping-pong table?

Be Natural

Having their photo taken often means people tighten up and pose awkwardly. To avoid this, try to make the sessions fun and light-hearted. Maybe consider having your photographer roam around taking photos of folks in their element (without getting in the way of course). Another idea is to not tell your team about the corporate photo shoot you have planned. Eventually your team will rush off to the bathroom to freshen up, but those candid shots will no doubt be good!

Avoid Cliches!

As alluded to earlier, a lot of cliches exist in corporate photography. They’re often easy to find and purchase, which is why so many companies use them. The problem is, well, they’re cliches. And they’re corny. If you want to truly represent your company through photography, here are some shots to avoid:

1. Two hands shaking to insinuate a deal being made.
2. The overly forced diversity shots. Diversity is great, but don’t misrepresent your company.
3. A woman smiling with a headset on “ready and waiting” to take calls.
4. Two people in business attire shaking hands while smiling at the camera.
5. A group of employees around a conference table looking and smiling at some pie charts.
6. The “boy band” photo with one main person in front crossing their arms, with his colleagues ready to back him up.
7. Group shots where all the employees stand in a line next to each other.
8. The super-cheesy shot of a team high-fiving each other.

When all is said and done, getting creative corporate photos for your company that will best represent you will depend on your company’s culture, your willingness to step away from the obvious and boring, and the corporate photographer you hire.
If you’re on the hunt for a creative professional photography for your company photos, give Creative king studio a call! Rahul is a Delhi, We are based freelance corporate photographer in delhi, Noida, Gurgaon and Ghaziabad with experience in industrial, editorial, architecture, and business photography.

Content last updated on 21/11/2024