What is a Myntra seller?
A Myntra seller is a legally registered business that lists and sells fashion, beauty or lifestyle products on Myntra’s marketplace. The seller controls catalogue, pricing and stock, while every listing must clear Myntra’s image and content quality checks before it goes live.
How to start selling on Myntra: 6 steps
Onboarding is fully digital, but most delays come from missing documents or rejected images. Follow these steps in order.
- 1
Check eligibility and documents
Myntra onboards registered businesses — sole proprietorships, partnerships, LLPs and private limited companies. Keep your GSTIN (verify it on the GST portal), business PAN, a current-account cancelled cheque and your trademark certificate or brand authorisation letter ready.
- 2
Register on the Myntra Partner Portal
Sign up with OTP-verified mobile and email on the official Myntra Partner Portal, then follow our Myntra seller registration guide for each screen.
- 3
Complete brand approval
Add your business profile, warehouse address, categories and bank details, then submit brand documents for review.
- 4
Work out fees and margins
Model commission, fixed fees, shipping and returns before you price a single SKU — our breakdown of Myntra seller fees and commission shows how to protect margin.
- 5
Shoot a compliant catalogue
Plan front, back, side, detail and styled frames that match the Myntra image guidelines — our fashion photography studio delivers these SKU-wise.
- 6
Upload, go live and optimise
Upload SKUs with complete attributes and size charts, then track views, conversion and returns every week.
Myntra vs other marketplaces
Each marketplace rewards a different content style. If you sell across platforms, plan one production day that also covers your Amazon product photography and ecommerce catalogue shoot instead of booking three separate shoots.
| Factor | Myntra | Amazon / Flipkart | Ajio |
|---|---|---|---|
| Category focus | Fashion, beauty, lifestyle | All categories | Fashion & lifestyle |
| Audience | Fashion-first, brand-aware | Mass, price-driven | Fashion-first |
| Image standards | Strict, model-led | Moderate, white background | Strict, model-led |
| Brand approval | Required | Optional (brand registry) | Required |
| Best fit for | Apparel & D2C brands | Broad catalogues | Apparel & D2C brands |
Which photography format does Myntra need?
Most apparel listings lead with model images, but the right mix depends on category and budget. Compare ghost mannequin vs model vs flat lay photography before you book a shoot.
Model photography
Shows fit, drape and styling. The default for kurtas, dresses, shirts and co-ords.
Ghost mannequin
Clean 3D garment shape without a model — useful for basics and large SKU counts.
Flat lay
Top-down styled layouts for kidswear, accessories and supporting detail frames.
“On Myntra the first image does most of the selling. We plan every shoot around the listing’s image order — front, back, side, detail, then styled — so the catalogue clears QC the first time.”
Fees, returns and seller protection
Fashion carries high return rates, so margin planning must include reverse logistics. Accurate images and size charts are the cheapest way to cut avoidable returns.
- Price after commission, fixed fee, shipping and GST — never before.
- Show true colour and texture to reduce “not as shown” returns.
- File eligible SPF claims for damaged or wrong returns within the allowed window.
- Refresh hero images each season, then read how to increase sales on Myntra for the ads and pricing playbook.
Frequently asked questions
All Myntra guidesHow do I become a seller on Myntra?
Register your business on the Myntra Partner Portal, verify your mobile and email, complete your business profile, submit GST and brand documents, and upload a compliant catalogue once your brand is approved.
What documents are required for Myntra seller registration?
You typically need a GSTIN, business PAN, a current-account cancelled cheque, business address proof and a trademark certificate or authorisation letter from the brand owner.
What type of product images does Myntra require?
Myntra prefers high-resolution, model-led fashion images with front, back, side and detail angles on a clean background. Check the latest guidelines in your seller panel before shooting.
Is model photography mandatory for Myntra listings?
Not for every category, but model images are the norm for apparel and usually convert better. Ghost mannequin and flat lay images work well for basics, accessories and supporting frames.
Can Ckstudio shoot Myntra-ready catalogues in Delhi?
Yes. Ckstudio handles model, flat lay, ghost mannequin and video shoots in Delhi and delivers SKU-wise files to Myntra image specs.
Planning your Myntra launch?
Share your SKU count and category — we’ll suggest the right shoot formats and a delivery timeline.
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