Planning to sell on Amazon, Flipkart, Myntra and Ajio? Start here. See how the platforms differ on fees, listing images, video and delivery, find the right fit for your product, then open a step-by-step hub for each marketplace.
Marketplace-ready images for fashion, jewellery, beauty, footwear, electronics and home products.
Each hub is a step-by-step guide for one platform: account setup, listing and image rules, photography, video, fees and growth, with its newest articles.
Best suited to: Electronics, home, beauty and mixed catalogues
Sell on Amazon in 2026: Seller Central setup, image and A+ rules, new fees, FBA vs Easy Ship and a festive checklist, by Ckstudio's catalogue team.
Latest guides
Best suited to: Value-priced everyday products and sale events
Step-by-step Flipkart seller guides: account setup, listing and image rules, photography, video, fees and growth.
Latest guides
Best suited to: Fashion, footwear, beauty and accessories brands
Complete Myntra seller hub — registration, catalogue rules, image guidelines, model shoots, video, fees and growth. Myntra-ready catalogue shoots by Ckstudio, Delhi.
Latest guides
Best suited to: Premium and trend-led fashion labels
Sell on AJIO in 2026: Reliance supplier registration, 1:1.25 image specs, catalog QC, business models and fees. AJIO-ready catalogue shoots by Ckstudio. (152 characters)
Latest guides
An online marketplace lets your brand sell where shoppers already search. Platforms such as Amazon, Flipkart, Myntra, Meesho and Ajio run the storefront, checkout and payments, and many can handle delivery too. You own everything a buyer judges you by: price, stock, listing content and product images, each checked against that platform’s own rules.
That is why a multi-marketplace catalogue works best when it is planned once. The same photos, specifications and copy can feed every platform, as long as they are produced with each marketplace’s format in mind.
Inside every seller hub
How each platform handles selling fees, main images, image shape, video and fulfilment, in one table.
Swipe the table sideways to see every marketplace.
| Compare | Amazon | Flipkart | Myntra | Ajio |
|---|---|---|---|---|
| Best suited to | Electronics, home, beauty and mixed catalogues | Value-priced everyday products and sale events | Fashion, footwear, beauty and accessories brands | Premium and trend-led fashion labels |
| Shopper profile | Pan-India, search-led buyers | Price-conscious, deal-driven buyers | Style-led, brand-aware shoppers | Fashion-forward, brand-conscious shoppers |
| Selling fees | Referral fee by category, plus closing and shipping fees | Commission by category, plus fixed and shipping fees | Commission by category, plus fixed and logistics fees | Commission by category, plus logistics fees |
| Main image rule | Pure white; product fills about 85% of the frame | White or light, clean and uncluttered | Clean studio frames, model-led for apparel | Clean studio frames, model-led for apparel |
| Image shape | Square, high resolution for zoom | Square for most categories; portrait common in fashion | Portrait (3:4) | Portrait, high resolution |
| Listing video | Yes, for brand-registered sellers | Available in select categories | Select categories | Limited |
| Fulfilment routes | FBA, Easy Ship, Self Ship and Seller Flex | Flipkart Fulfilment or self-ship | PPMP, SJIT, SOR and outright models | Marketplace, SOR and outright models |
| Brand approval | Optional; Brand Registry unlocks A+ Content | Needed for some brands and categories | Required at onboarding | Required |
| Full guide | Amazon seller hub | Flipkart seller hub | Myntra seller hub | Ajio seller hub |
Fees and image rules change and differ by category. Check the current policy in each seller dashboard before pricing products or booking a shoot.
The right first marketplace depends on what you sell and who buys it. Pick the option closest to your catalogue to see where to start, then grow into the others in this order.
What do you sell?
Buyers arrive searching for a specific product, so clean white-background images, complete specs and fast FBA delivery carry the listing. Brand Registry adds A+ Content and video.
Deal-driven shoppers and large sale events reward sharp pricing and bright, clear images that read well on mobile. Flipkart Fulfilment helps once volumes grow.
Shoppers browse by style, so portrait model shots, consistent styling and complete size charts matter as much as price. Ajio is the natural next step for premium labels.
A curated catalogue where polished model shoots, consistent styling and a clear brand story help premium labels stand apart.
Whatever the platform, listings that convert follow the same rules. Build them into the shoot and every marketplace version comes from one set of master files.
For platform-level detail, read the product photography standards for Amazon, Flipkart, Myntra and Shopify, check how many photos each listing needs, or send existing images for marketplace image editing.
Most listings need a mix: a clean main image, then model, detail, lifestyle or infographic frames. Choose the formats your category needs, or book them together.
Model photoshootFit and styling for Myntra and Ajio apparel
Ghost mannequinTrue garment shape without a model
Flat layQuick, cost-effective sets for large catalogues
360° product photographySpin views for detail-led products
Lifestyle photographyIn-use images for secondary listing slots
Amazon infographic designFeature and size images for Amazon and FlipkartVideo shows what photos can’t: how a product is used, how fabric moves and how big it really is. Amazon lets brand-registered sellers add listing videos and fashion marketplaces keep widening support, so plan video in the same session as your stills. These two shoots show the setup in action.
Need more than product video? Explore UGC video creation for ecommerce sellers and brand video production, or compare UGC videos and brand videos for marketplaces.
Answers to what brands ask before choosing or adding a marketplace.
Not sure where to start?
Tell us what you sell and where. We’ll suggest a marketplace mix and a shoot plan that covers every platform’s image rules.
Chat on WhatsAppMatch the platform to your product and price. Amazon suits electronics, home, beauty and mixed catalogues; Flipkart suits value-priced everyday products and big sale events; Myntra and Ajio suit fashion, footwear and accessories brands; Meesho suits budget and unbranded products. Start on one, then add the next once the first is profitable.
Most platforms ask for a GSTIN, a PAN, an active bank account and a pickup address. Fashion marketplaces such as Myntra and Ajio also check brand ownership or authorisation. Requirements vary by platform and category, so confirm them during registration.
Each platform displays products in its own frame. Amazon, Flipkart and Meesho mostly show square images, while Myntra and Ajio use portrait frames for fashion. Shooting high-resolution masters with space around the product lets you export every crop from one shoot instead of reshooting.
Both, in different slots. The first image should be clean and product-only, on pure white for Amazon and on a plain background elsewhere. The remaining slots work harder with lifestyle, model, detail and infographic images that show use, fit and features.
Yes, when they answer a buyer’s question: how a product looks in use, how fabric moves or how big it is. Amazon supports listing videos for brand-registered sellers, and fashion marketplaces are adding video in more categories. Short, clear clips shot alongside your stills are the most cost-effective.
It depends on the category, the number of SKUs, images per SKU and the formats you need, such as white background, model, ghost mannequin or video. Shooting for all your marketplaces in one session costs less than separate shoots. Share your SKU list on WhatsApp for an exact quote.
Yes. Ckstudio plans a single production run covering white background, model, ghost mannequin, flat lay, 360° and video, then delivers SKU-wise files exported to each marketplace’s specifications. Shoots happen at our Delhi studio for brands across India.
Guides for every platform, newest first. Filter by marketplace, choose a topic or search by keyword.
Tell us your marketplaces, category and SKU count. We’ll plan the formats, crops and delivery folders for every platform, shot at our Delhi studio for brands across India.
